Will Microsoft become the General Motors of software?

It has near-monopoly status and nimble, disruptive competitors. We’ve seen this movie before. By Jay R. Galbraith, president and founder, Galbraith Management Consultants The more I learn about the current situation in software, the more Microsoft’s position seems to mirror General Motors’ position in the auto industry a few decades ago. Like Microsoft (MSFT) today, [...]

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Meet the guy behind the ‘i’ in iMac, iPod, iPhone

Ever wondered whom to credit – or whom to blame – for the “i” in Apple’s iMac, iPod and iPhone? It’s Ken Segall, a former creative director at Apple’s main advertising agency, TBWA\Chiat\Day, and now an employee at Dell. Leander Kahney, of Cult of Mac, interviewed Segall about coming up with the now-iconic prefix and [...]

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SEO is a Task for Marketers, NOT Web Developers

The SEO industry has surely been put through the ringer over the years. There seems to be an ongoing debate about web developers and SEO and how they all connect together. Don’t get me wrong, proper web development is a very important step when launching any new business online but it is important for people [...]

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Google introduces new commerce search engine

Online retailers now have a new target platform for search engine optimization (SEO) with the launch of Google’s newest search engine, which searches online stores to index product price and information. We all know that commercial search is paid search technology; however, the field of SEO will be affected as well. Most internet gurus say [...]

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SEO: Art and science

A lot of the mystery around search engine optimisation comes from the attitude that it is a science. There is a general feeling around SEO that if you could just get the equations right, everything would fall into place. The difficulty is, although sometimes equations do work, they won’t work for long. Search engines actively [...]

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Making your Laptop as Ergonomic as a Desktop

Many freelance writers prefer the freedom of working on a laptop instead of at a desktop. Their reasons are varied, but there’s no doubt a laptop give you much more freedom and more places to work as your schedule may dictate. Busy moms who are freelance writers may like taking their laptop to the park [...]

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How to Write a Successful Freelance Writing E-Course

E-courses are becoming very popular today in a variety of genres, but especially in the freelance writing area. If you are a freelance writer, you can write a successful e-course that will be valuable to those who are interested in becoming a freelance writer, and you can make some money selling that e-course. In our [...]

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How to Market and Sell a Freelance Writing E-Course

If you’re a freelance writer who is always doling out free advice on your craft or any other subject, you have the ability to write and publish a freelance writing e-course and make money from it. An e-course is like taking a class only it’s done online. It walks people through different topics to help [...]

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Defining Writing Genres

When you decide you want to become a freelance writer, you may already have a specific idea in mind about what you want to write. The truth is that there are so many different writing genres you can choose from – some of which will make you more money than others. Let’s take a moment [...]

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7 Secrets to Getting Great Ghostwriting Jobs

Did you know that over 80 percent of the population wants to write a book someday but only 1 percent will ever even attempt it. What that means to you as a freelance writer is a huge opportunity for ghostwriting. Chances are, you can make a lot of money as a ghostwriter and there are [...]

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